But entering last fall, he was still considered the No. The son of the NFL Hall of Famer, the Ohio State receiver now has a major social media following north of 350,000. If Caleb Williams is the most marketable figure in college football, Marvin Harrison Jr. Saturday will be a chance to see if the USC offense has taken a step forward, especially with receiver Jordan Addison gone. The quarterback threw for 4,537 yards, while rushing for another 10 touchdowns. 1 in the country with 42 passing touchdowns and just five interceptions. He finished his sophomore season ranked No. The NIL world has taken notice he was nominated for Male Athlete of the Year ahead of the second NIL Summit.įor all of the NIL success, Williams nearly had USC playing in the College Football Playoff. When he was on spring break in Miami, he landed an invitation to walk the Hugo Boss fashion show. He recently signed a partnership with Alo Yoga, which describes itself as clothing for the studio, along with streetwear. He wore an adidas x Gucci suit at the Heisman Ceremony. But he is also developing into a fashion star. Sure, he’s aligned with notable brands, such as Athletic Brewing Company, NASCAR, AT&T, Beats by Dre and AC+ION Water. Since making the move to the West Coast more then a year ago, he has pieced together one of the strongest NIL resumes of any player in the country. He recently wrapped up his first season in Los Angles. Caleb Williams may just be the most marketable college football player.
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